Principle 5 marketing
a) use optimization tactics (SEO) to increase your websites discoverability
Can your customers actually find you online?
When customers search for your products and services online, you want your website to be one of the top results for that search, especially since 60% of all clicks go to the first three organic results on Google. Those prized top positions are key ingredients for generating sustained, qualified website traffic to your website in 2020.
Search Engine Optimization, or SEO, is the process of fine-tuning your website to increase its chances of ranking highly in search results for relevant keywords. SEO is a fine science and only works when you put in time and effort into learning the rules that govern search engines like Google and Bing, so that you can apply those rules to the structure and content of your site.
b) use paid services like Google ads and Facebooks ads.
To increase website traffic to your website, you need to be able to get your business in front of your ideal customers. With paid advertising campaigns through Google and Facebook, you can create highly targeted campaigns that serve tailor-made ads to the customers who are likely to purchase your products or services.
c) use email marketing to people who already know you.
It is often said that: it is 6 times easier to retain and/or upsell a current client than it is to find a new one. Using email marketing services, you are able to serve you message at a time you choose to an audience you already know. Monthly educational content, tips and insights can be a great way to stay in regular contact with your current and past clients. Thus, ensuring they do not forget you.
d) use content marketing to elevate your business and brand.
Content marketing is about more than just having a blog. By creating interesting, informative, and engaging content, you can organically attract customers to your website. From videos and podcasts to guides and ebooks, there are endless opportunities for your business to branch out into the world of content and capture new audiences.
Original content helps position your business as an industry thought leader. A content strategy can include anything that your customers might find relevant or interesting—don’t limit yourself to posts or guides that include or focus on your products and services. Instead, consider any and all topics and resources related to your business and industry, that your customers would find useful.
e) drive Excitement with Contests and Giveaways
Need a short-term boost in numbers, besides paid traffic options (Google ads and Facebooks ads), you do have other options.
With viral contests, giveaways, and sweepstakes you can quickly drive more traffic to your website, by offering exciting prizes in exchange for your customers’ participation. Prizes and rewards are powerful incentives for getting both current and new customers to actually visit your website.